Anyone with more than 30,000 social media followers considered a celebrity according to advertising watchdog

Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in a landmark case. The Advertising Standards Authority (ASA) found mummy blogger, Sarah Willox Knott, breached its rules when she promoted an over-the-counter sleeping sedative, as the size of her Instagram following classified her as a “celebrity”.