#FacebookFail: #Nestle's Facebook Page: How a Company Can Really Screw Up Social Media

Like the Force, Facebook can be a powerful ally -- but beware the Dark Side. This is a tale of how a big company can land itself in a PR nightmare in a matter of minutes, all thanks to the power of social media. About 10 hours ago, Chocolate-maker Nestle posted a seemingly innocent request on its Facebook page: Nestle fans, don't use an altered version of the company's logo as your profile pic, or your comments will be deleted.